Residential Marketing Plan

Fred Adams


The world is changing fast and real estate marketing needs to keep pace. The days of simply placing a sign in the front yard and an occasional ad in the local paper are long gone. Today’s buyers are a fast-moving group and are bombarded daily with competition for their attention. My job is to figure out how to best grab their attention long enough to focus on your property. This successful marketing plan is how I garner that attention. From the technology of fun to experience 3-D Tour to the four-photo sign rider, I think you will agree that things look a little different here. Even the more predictable marketing efforts are given a unique spin in this plan. My goal is to attract attention to your home, to bring you the best buyers and the most dollars in the fastest amount of time.

Photo Shoot

Currently our Multiple Listing System (WVMLS) gives all Realtors the option of adding up to 32 photos of each home. These extra photos allow buyers and Realtors to see a great deal of your home right from their own desk. I used to do my own photo shoots and honestly thought I did a pretty decent job but decided I needed a more professional approach. We come out and take a complete photo and 3-D Tour shoot (which normally takes 2-3 hours) and carefully process and enhance them to help you make the best impression possible.Those photos and 3-D Tours are used initially to show off your property through this MLS system, but then get “plugged into” the rest of our system.

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- a standard HDR struggles with glare, leaving the image "dirty" -
- Our method shows your home's beauty from the inside -
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- optional light painted twilight image -

Time Is of the Essence

Your property is immediately uploaded to the servers at the Willamette Valley Multiple Listing System (WVMLS). It is distributed from there to all Realtor’s computers. There are no delays that keep your property listing “in house”. Your needs are best served by immediate WIDE exposure..

Matterport 3D Tour

Here is my latest attempt to incorporate up to date realistic virtual tours right through your home. Now potential buyers, whether they are sitting in their car in front of your home (via use of QR code on the available street side property flyer) or sitting at their kitchen table in Phoenix browsing Zillow can experience life like virtual showing of the property. This should increase interest through this intriguing exposure and build desire to make an appointment to view your home.

Printed Flyers and Brochures

Full color, photo quality information sheets will be made available to each person visiting your home. This makes your home stand out. Once the potential buyers return to their home it is easy for them to recall in detail the property because they have the basic information and photos to help them clearly remember YOUR home. Our familiar brochure boxes in front of the home will have” full color, photo paper quality information sheets” available for all drive bys. In addition a more elaborate brochure with more information will be made available inside the home.

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Mobile QR Codes/Property website

By now, you no doubt are aware of these. You see them everywhere. We take time to give each of our properties its OWN QR code which allows a smart phone user to scan this symbol and go directly to a fully responsive property website dedicated to your home. There they will find all the information, photos and Matterport 3D Tour in a responsive design for desktops, tablets and phones. These QR codes are located on the street box flyers and also directly on the photo sign rider. Go ahead and scan the QR code or just click on the Home Tour button to go directly to a property website.

Exclusive Photo Sign Rider

I am not aware of anyone else in the area providing this eye-catching service. This photo sign rider serves as an extension of our large post sign. It shows prospective buyers that are sitting in front of your home several hand selected photo views of the interior. The purpose is to intrigue them enough to get out of their car, grab a flyer and then call to see more. As stated earlier, this sign rider also has that QR code which takes their smart phone directly to a mobile web site dedicated to your home!

Large Post Signs

My marketing plan almost always included a large post sign. It is hard to drive down a street and miss a home for sale with this sign in the front yard. Exposure is what it is all about and this sign offers that to the max! Plus this offers us a way to show off our unique sign rider. 

Social Media Strategy

Realtor Tour Email Flyers

For years Realtors have posted their brand new listings on what we call the Realtor Tour. It is a weekly opportunity to view a number of new listings without having to make appointments to do so. We always email a flyer about our new listings to local Realtors. By chance, we discovered that if we did it the night before the tour, Realtors would find it first thing in their email in the morning and our tour attendance went way up! Needless to say we now always send those out the night before the Realtor Tour!

Showing Feedback Communication

Communication is the crux to any relationship and the interaction between Realtor and client is no exception. I subscribe to a newer technological service called “Home Seller Feedback”. This service alerts me to all showings of my listings. I then email the showing Realtor a feedback form which is then emailed both to me and to YOU with the results so that you get constant, quick feedback on how the market is responding to your property. In addition you are given a special password and site address where you can go to review all showings and comments anytime that you choose.